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Wednesday, February 1, 2012
Rest In Peace Mr. Don Cornelius
Today we are mourning the loss of a talented visionary. Mr. Don Cornelius made us all come together and was instrumental in highlighting many talented artists via The Soul Train. He encouraged us all to get on board! We will miss you Don and may your soul train never stop! Here are some good programs airing on BET and Centric in his memory:
BET Programming Lineup
Wednesday, Feb. 1
5 p.m.: "106 & PARK" Special Episode
7 p.m.: "SOUL TRAIN: HIPPEST TRIP IN AMERICA"
Thursday, Feb. 2
7 p.m.: "SOUL TRAIN AWARDS 2011"
CENTRIC Programming Lineup
Wednesday, Feb. 1
9 p.m.: "SOUL TRAIN: HIPPEST TRIP IN AMERICA"
11 p.m.: 24-hour "SOUL TRAIN" marathon
Thursday, Feb. 2
24-hour "SOUL TRAIN" marathon continues.
Friday, Feb. 3
8 p.m.: "SOUL TRAIN AWARDS 2011"
Saturday, Feb. 4
9 a.m.: 12-hour "SOUL TRAIN" marathon
9 p.m.: "SOUL TRAIN AWARDS 2010"
Sunday, Feb. 5
8 a.m.: 12-hour "SOUL TRAIN" marathon
The network have more on Don Cornelius at www.bet.com and www.centrictv.com. All times above are Central.
Friday, January 20, 2012
Spike Lee Hosts Obama; The White House Screening Room Needs an Upgrade - Entertainment - The Atlantic Wire

Spike Lee Hosts Obama; The White House Screening Room Needs an Upgrade - Entertainment - The Atlantic Wire
Obama was introduced by Lee's wife, Tonya Lewis Lee, and the president rattled off all his accomplishments, then joked about about whether attendees might want to watch the GOP debate, which everyone in attendance found to be quite amusing. Mariah Carey, Nick Canon, and former New York Knicks guard Allen Houston were among the bold-faced names to appear at the event. Also, the pool report by Jackie Calmes of The New York Times had some nice details about the interior design scheme at Lee's house, which includes walls that are "crowded with iconic photos of African-Americans through history, including Muhammad Ali and Malcolm X, art with African or African-American themes and artifacts including a clapper board from The Godfather and purple boxing shorts monogrammed 'JL' in a shadow-box frame (you can guess the likely former owner as well as pool can)." (Joe Louis.) [Politico]
Red Tails director Anthony Hemingway is dishing about the state of the White House screening room, following a screening of his Tuskegee Airmen film for President Obama last week. Hemingway says the snack offerings were first-rate. "There was a whole table of refreshments, including cookies shaped like Red Tail fighter planes," he recalls. "They also had popcorn and drinks laid out for us to take into the theater, but none of those little M&M boxes with the White House seal. I was looking for something like that to take as a souvenir." Also, the popcorn had "just the right amount of salt and butter." Inside the theater, Hemingway was alarmed to discover there weren't any cupholder "which made me nervous because I was afraid of spilling my drink." In fact, the entire layout of the theater was underwhelming. "The theater isn't set up that well," Hemingway explains. "The sound could be better. The projector needs to be upgraded. It needs a Hollywood pro to go in there and redesign it." And bring a cupholder guy, too. [The Hollywood Reporter]
I really liked this article and thought you would too. Good to know that they get to some things to unwind. I will definitely be going to see "Red Tails" this Saturday morning and letting everyone about it afterwards. Stay tune!Thursday, August 18, 2011
The Future of Media
This post was written by Valerie Lopez, Director of Media Research for Cision US.
Paid, owned, earned media isn’t a new concept to those in PR and marketing. What is new is the blending of the three in today’s media landscape. Organizations are breaking down interdepartmental walls and the siloed POEM media model will soon be a thing of the past. We’re seeing more and more advertising, marketing and PR teams working together to create one cohesive campaign.
The Importance of a Social Hub
I conducted a test, unscientific, but still yielded interesting results. I sat down and watched an hour of television. Within that hour, I noticed that ninety percent of the paid TV spots referenced owned media properties. Open any magazine today and you’ll see paid ads directing readers to corporate sites and social media pages. Paid and owned media are working together and for both to be successful, quality content is key.
Owned media properties can influence a consumer’s purchasing decision. Unfortunately, many organizations aren’t using this to their advantage and have failed when it comes to their own social hub. Many are static, hard to navigate and just plain boring. Creating a social hub can serve many purposes and can ultimately lead to the highly sought after earned media. Your social hub should serve as a one-stop shop for basically anyone with access to the Web. It’s here that you can promote and raise awareness of your brand, product and services and at the same time connect with end-users.
Tufts Now is an example of a well-executed social hub. Prior to launching Tufts Now, the team behind the hub decided to audit their existing web properties and soon realized many Tufts University departments were maintaining their own sites. This not only made it difficult for students, prospective students and faculty to find university information, but it was also difficult for the staff members maintaining the sites. This was the catalyst that led them to create Tufts Now. Their goal was to create a single destination for all audiences, both internal and external. The collaboration of the different departments was integral in the success of Tufts Now.
The Convergence of E-commerce and Content
A newer trend I’ve seen is earned media’s role in direct marketing, aka paid media. In the past, traditional press releases were ultimately written with media outlets in mind, but now the direct-to-consumer nature of social media has changed that. We’re starting to see the convergence of e-commerce and content in social media releases, tweets and Facebook posts. Instead of relying on the media to cover a product, SMRs have “click here to buy” written directly into the release. End-users have unknowingly become direct marketers for brands with their “just bought” tweets and Facebook posts. With the advancement of mobile technology and increase in mobile usage, will this trend become more mainstream? What trends or changes have you seen to the paid, earned, owned media model?
Ready for the blending of paid, owned and earned media? Join me for a 1 hour free virtual conference on 8/23 http://ar.gy/Xfm #radmedia
This post is part of the Future of Earned Media series.


